SEO Knowledge

1.What is SEO ?

Search Engine Optimization is the process of improving your site ranking, baklinks to your site to get more visitors and traffic to your site by doing On page and Off page SEO.

2. Keywords & Key-phrase

Keywords=Single word
Key-phrase=multiple words

3. Sitemap

where all the pages are available. this is usefull for both visitors & search engines.

4. Hosting

Register a domain is called Hosting

5. Link Hierarchy

Links availabe by categorise and also it show in urls(ex:-http://www.dmoz.org/Business/Business_and_Society/)

6. Link Buying= paid Link called as link buying

7. LSI=Latent Semantic Indexing

those have more knowlege in LSI , he/she will confortable to write web content or its called as SEO friendly content

8. Phrase Based Indexing and Retrieval

Google index any page in phase by phrase is called Phrase Based Indexing And when it visit one page again & again is called Retrieval(ex: cnn.com & other news site)

9.No follow-Links

by using "Nofollow" tag search engine never crawl that link.its called No follow-Links

10. META tags

it is important for search engines(all tag of source page is called meta tag)

11.Web 2.0 technologies

All Social media & Social networking work included. Like SMO

12.Robots.txt

one of on-page element. It is usefull for SEO
ex.http://www.makerank.com/robots.txt

13.XML sitemaps

One of onpage element. All page of a site are shown in a page,if the sitemap.xml page will available. easy to crawl search enginee.

14.10 “on page" elements
    1.Head(H1,h2,h3...h6)
    2.Title
    3.Meta descriptions
    4.Meta keywords
    5.Alt tag
    6.Table
    7.Break
    8.paragraph
    9.Body
    10.Text

15.Google Index

when google crawler crawl a website , that is called google index

16.Who is Matt Cutts?

Google spam head & google engineer.

17.Crawler/Spider

A software who visit every sites then the result will display on search eninges. Besically search enginees are use this software

18.Content Spinning - Edited web Content

19.Sub domain with an example - xyz.example.com

20. Keyword Density

It is measure of the number of repititions of keyword on a webpage.

21. Web Content

A type of content which is used in every website's every page.

22. Which Meta tag use for crawling image?

Alt tag

23. Title tag

Title tags are a recognized HTML element that create the title of the web page. The title tag generally has a direct connection to the most important keywords on the website or the entire concept of the website

24. Google base

Google Base is an online database provided by Google into which any user can add almost any type of content, such as text, images, and structured information in formats like XML, PDF, Excel, RTF, WordPerfect.

25. Analytics

A program used to gather and analyse data about how a website is being used by visitors.

26. SERP rank

After searching anything in Search Engine's, which result shown in SERP(Search Engine Result Page) by which order thar is called SERP Rank

27. Google Analytics

It is a free service offered by Google that generates detailed statistics about the visitors to a website. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc.

28. AdWords

Adwords is the name of Google's CPC(Cost per Click) program for web advertisers.Advertisers pay Google for this service, and Google shares this revenue with the other website owners who publish these ads.

29.Blogging & Blog promotion

Blogging - It is a very popular online activity.A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics, video etc...
Blog promotion - how to optimise your web blog is called Blog promotion

30.Bigdaddy – Answer must be SEO

A test data center used by Google to preview algorithm changes. This information was made public around November of 2005 by Matt Cutts and allowed marketers to preview upcoming SERP’s.

31.Doorway Page

A page usually outside the navigational structure of the parent site.

32. Spam

A collection of unsolicited bulk electronic messages

33. Cloaking

Cloaking is a violation of the Terms of Service of just about every search engine, and will usually get you and your sites banned from the SERPS

34. Blackhat SEO

It can be considered any technique or practice that illegitimately boosts a website's ranking within search results.

35. Affiliate marketing

A marketing technique that uses affiliates in order to generate leads.

36. Wikipedia

Wikipedia is an online resource that is written by its users. Thus, anyone who has access to a computer can write or edit an article on wikipedia. Because people can interject their opinions or rumors into seemingly factual articles, the information in wikipedia may be highly suspec

37. Google Founders

Sergey Brin and Larry Page

38. Search Volume

volume of search term(like: Keywords)

39. Micro blogging- Small personal conent (like: your opinion, Comment, Reviews etc.)

40. Keyword proximity

Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are the better.

41. Calculate without using Calculator (2 times 6, divided by 3, squared=?)
search in google ((6*2)/3)^2

42. Hidden text

Hidden text is on of blackhat seo technic & it is textual content which your visitors cannot see, but which is still readable by the search engines.

43. What is the easiest way to get a list of definitions for a word?

Define:example

44. Hilltop – Answer must be SEO

An old and often contested algorithm that calculates PageRank based on expert documents and topical relevancy. The theory behind it was to decrease the possibility of manipulation from buying high PR links from off topic pages.

45. Fritz Lanman ?

Director of microsoft office

46. Domain Age

The age of the websites. Means how long before its created & when it expired

47. Chief rivals of Google in search world?

Yahoo

48. Long tail keywords

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling.

49. RSS feeds

(Really Simple Syndication or Rich Site Summary feed) provides summaries of web content in a simple format. It is available through an RSS feed reader, or through some browsers.

50. Webmaster tool

Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google.

51. Canonical Issue

Same page(result) are showing in two different URLs.(like: http://www.anippe.com/ & http://www.anippe.com/index.html)

52. Breadcrumb

A row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page

53. Keyword Stuffing

Excessive reuse of the same keyword on too many web pages within the same site.(eg: to,is etc.)

54. Google Spam

is effective in page rank.If any site arrested by google , using blackhat tachnic google will penalty that site is spam means whatever before its(site) page rank but after spam its showing NA.

55. Google Sandbox

Before Spam the site will be in where that is called Google Sandbox.It is a theory about a filter that Google applies

56. CNN

Cable news network founded in 1980. Its a news site(http://www.cnn.com)

57. Google crawler name?

Google Bot

58. Snippet

Snapshot of a webpage.Text displayed beneath the title of a corresponding web page on the search results
pages of a search engine.

59. IP(Internet Protocol)

An address on the Internet that indicates the location of a computer or network.

60. 404 Error

An HTTP status code that means the server could not find the web page requested by the browser.

61. Twitter

Micro-blogging service that allows people to type in short messages or status updates.

62. CMS

A software solution used to create, maintain and control a website.

63. Command to retrieve index data of a webpage

site:domain name

64. Viral marketing

Marketing technique that induces Web sites or users to pass on a marketing message to other sites or users.

65. Reputation management

Steps taken to decrease the degree of damage caused to the online reputation of a company

66. 500 Error

An HTTP status code that means the server encountered an unexpected condition and can't open the web page
requested by the browser.

67. Internal link

Link pointing to other pages on your site

68. External link

Link leading to content on other sites.

69. Cookie

Small text file transferred to your computer by a web server.

70. Google dance

Change in SERPs caused by an update of the Google database or algorithm.

71.Facebook :

Facebook is a social networking website intended to connect friends, family, and business associates.

72.Link:

It is the connection of two website

73.Back Link:

Backlinks are incoming links to a website or web page.All the inbound links are
called Back link.

74.Visiter:

When a user visit a website for a specific purpose that is called visiter.

75.Traffic:

An amount of data sent or receive by a user from a website for a specific  purpose that is called Traffic.

76.Broken links:

The link which is dislike by search engine,or deleted or moved or if the server is down  and an Internet link cannot find that is clled broken link.

77. Inbound link

A link to a website from a different site.

78. Outbound Link

A link from your website to a different site.

79. 502 Error code

An HTTP status code that means the server does not support the facility required.

80. IFrame

iframe is an HTML tag that is used to place a "frame", often a picture or graphic, inside of a normal HTML document. iframe was first introduced by Microsoft Internet Explorer and was only available in that browser for a long time but is now supported by almost all visual browsers.

81. PR Passing

One high PR website want to share it's page rang with other is called PR passing

82. Link juice

Link juice is the currency of Google. In other words, it's the secret sauce that allows you to beat your competitors for rankings in Google.

83. Linkfarm

Link farms are sites that link to other with the sole intent of boosting link popularity. Because Google dislikes links between unrelated content.

84. Google adsense

AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites

85. Snizzers

The people that take the time to blog about one's product, or to write reviews or post feedback in forums
are called.

86. Social-networking web site

A social network service focuses on building and reflecting of social networks or social relations among people.

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