1.What is SEO ?
Search Engine Optimization is the process of improving your site ranking, baklinks to your site to get more visitors and traffic to your site by doing On page and Off page SEO.
2. Keywords & Key-phrase
Keywords=Single word
Key-phrase=multiple words
3. Sitemap
where all the pages are available. this is usefull for both visitors & search engines.
4. Hosting
Register a domain is called Hosting
5. Link Hierarchy
Links availabe by categorise and also it show in urls(ex:-http://www.dmoz.org/Business/Business_and_Society/)
6. Link Buying= paid Link called as link buying
7. LSI=Latent Semantic Indexing
those have more knowlege in LSI , he/she will confortable to write web content or its called as SEO friendly content
8. Phrase Based Indexing and Retrieval
Google index any page in phase by phrase is called Phrase Based Indexing And when it visit one page again & again is called Retrieval(ex: cnn.com & other news site)
9.No follow-Links
by using "Nofollow" tag search engine never crawl that link.its called No follow-Links
10. META tags
it is important for search engines(all tag of source page is called meta tag)
11.Web 2.0 technologies
All Social media & Social networking work included. Like SMO
12.Robots.txt
one of on-page element. It is usefull for SEO
ex.http://www.makerank.com/robots.txt
13.XML sitemaps
One of onpage element. All page of a site are shown in a page,if the sitemap.xml page will available. easy to crawl search enginee.
14.10 “on page" elements
1.Head(H1,h2,h3...h6)
2.Title
3.Meta descriptions
4.Meta keywords
5.Alt tag
6.Table
7.Break
8.paragraph
9.Body
10.Text
15.Google Index
when google crawler crawl a website , that is called google index
16.Who is Matt Cutts?
Google spam head & google engineer.
17.Crawler/Spider
A software who visit every sites then the result will display on search eninges. Besically search enginees are use this software
18.Content Spinning - Edited web Content
19.Sub domain with an example - xyz.example.com
20. Keyword Density
It is measure of the number of repititions of keyword on a webpage.
21. Web Content
A type of content which is used in every website's every page.
22. Which Meta tag use for crawling image?
Alt tag
23. Title tag
Title tags are a recognized HTML element that create the title of the web page. The title tag generally has a direct connection to the most important keywords on the website or the entire concept of the website
24. Google base
Google Base is an online database provided by Google into which any user can add almost any type of content, such as text, images, and structured information in formats like XML, PDF, Excel, RTF, WordPerfect.
25. Analytics
A program used to gather and analyse data about how a website is being used by visitors.
26. SERP rank
After searching anything in Search Engine's, which result shown in SERP(Search Engine Result Page) by which order thar is called SERP Rank
27. Google Analytics
It is a free service offered by Google that generates detailed statistics about the visitors to a website. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc.
28. AdWords
Adwords is the name of Google's CPC(Cost per Click) program for web advertisers.Advertisers pay Google for this service, and Google shares this revenue with the other website owners who publish these ads.
29.Blogging & Blog promotion
Blogging - It is a very popular online activity.A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics, video etc...
Blog promotion - how to optimise your web blog is called Blog promotion
30.Bigdaddy – Answer must be SEO
A test data center used by Google to preview algorithm changes. This information was made public around November of 2005 by Matt Cutts and allowed marketers to preview upcoming SERP’s.
31.Doorway Page
A page usually outside the navigational structure of the parent site.
32. Spam
A collection of unsolicited bulk electronic messages
33. Cloaking
Cloaking is a violation of the Terms of Service of just about every search engine, and will usually get you and your sites banned from the SERPS
34. Blackhat SEO
It can be considered any technique or practice that illegitimately boosts a website's ranking within search results.
35. Affiliate marketing
A marketing technique that uses affiliates in order to generate leads.
36. Wikipedia
Wikipedia is an online resource that is written by its users. Thus, anyone who has access to a computer can write or edit an article on wikipedia. Because people can interject their opinions or rumors into seemingly factual articles, the information in wikipedia may be highly suspec
37. Google Founders
Sergey Brin and Larry Page
38. Search Volume
volume of search term(like: Keywords)
39. Micro blogging- Small personal conent (like: your opinion, Comment, Reviews etc.)
40. Keyword proximity
Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are the better.
41. Calculate without using Calculator (2 times 6, divided by 3, squared=?)
search in google ((6*2)/3)^2
42. Hidden text
Hidden text is on of blackhat seo technic & it is textual content which your visitors cannot see, but which is still readable by the search engines.
43. What is the easiest way to get a list of definitions for a word?
Define:example
44. Hilltop – Answer must be SEO
An old and often contested algorithm that calculates PageRank based on expert documents and topical relevancy. The theory behind it was to decrease the possibility of manipulation from buying high PR links from off topic pages.
45. Fritz Lanman ?
Director of microsoft office
46. Domain Age
The age of the websites. Means how long before its created & when it expired
47. Chief rivals of Google in search world?
Yahoo
48. Long tail keywords
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling.
49. RSS feeds
(Really Simple Syndication or Rich Site Summary feed) provides summaries of web content in a simple format. It is available through an RSS feed reader, or through some browsers.
50. Webmaster tool
Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google.
51. Canonical Issue
Same page(result) are showing in two different URLs.(like: http://www.anippe.com/ & http://www.anippe.com/index.html)
52. Breadcrumb
A row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page
53. Keyword Stuffing
Excessive reuse of the same keyword on too many web pages within the same site.(eg: to,is etc.)
54. Google Spam
is effective in page rank.If any site arrested by google , using blackhat tachnic google will penalty that site is spam means whatever before its(site) page rank but after spam its showing NA.
55. Google Sandbox
Before Spam the site will be in where that is called Google Sandbox.It is a theory about a filter that Google applies
56. CNN
Cable news network founded in 1980. Its a news site(http://www.cnn.com)
57. Google crawler name?
Google Bot
58. Snippet
Snapshot of a webpage.Text displayed beneath the title of a corresponding web page on the search results
pages of a search engine.
59. IP(Internet Protocol)
An address on the Internet that indicates the location of a computer or network.
60. 404 Error
An HTTP status code that means the server could not find the web page requested by the browser.
61. Twitter
Micro-blogging service that allows people to type in short messages or status updates.
62. CMS
A software solution used to create, maintain and control a website.
63. Command to retrieve index data of a webpage
site:domain name
64. Viral marketing
Marketing technique that induces Web sites or users to pass on a marketing message to other sites or users.
65. Reputation management
Steps taken to decrease the degree of damage caused to the online reputation of a company
66. 500 Error
An HTTP status code that means the server encountered an unexpected condition and can't open the web page
requested by the browser.
67. Internal link
Link pointing to other pages on your site
68. External link
Link leading to content on other sites.
69. Cookie
Small text file transferred to your computer by a web server.
70. Google dance
Change in SERPs caused by an update of the Google database or algorithm.
71.Facebook :
Facebook is a social networking website intended to connect friends, family, and business associates.
72.Link:
It is the connection of two website
73.Back Link:
Backlinks are incoming links to a website or web page.All the inbound links are
called Back link.
74.Visiter:
When a user visit a website for a specific purpose that is called visiter.
75.Traffic:
An amount of data sent or receive by a user from a website for a specific purpose that is called Traffic.
76.Broken links:
The link which is dislike by search engine,or deleted or moved or if the server is down and an Internet link cannot find that is clled broken link.
77. Inbound link
A link to a website from a different site.
78. Outbound Link
A link from your website to a different site.
79. 502 Error code
An HTTP status code that means the server does not support the facility required.
80. IFrame
iframe is an HTML tag that is used to place a "frame", often a picture or graphic, inside of a normal HTML document. iframe was first introduced by Microsoft Internet Explorer and was only available in that browser for a long time but is now supported by almost all visual browsers.
81. PR Passing
One high PR website want to share it's page rang with other is called PR passing
82. Link juice
Link juice is the currency of Google. In other words, it's the secret sauce that allows you to beat your competitors for rankings in Google.
83. Linkfarm
Link farms are sites that link to other with the sole intent of boosting link popularity. Because Google dislikes links between unrelated content.
84. Google adsense
AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites
85. Snizzers
The people that take the time to blog about one's product, or to write reviews or post feedback in forums
are called.
86. Social-networking web site
A social network service focuses on building and reflecting of social networks or social relations among people.
Search Engine Optimization is the process of improving your site ranking, baklinks to your site to get more visitors and traffic to your site by doing On page and Off page SEO.
2. Keywords & Key-phrase
Keywords=Single word
Key-phrase=multiple words
3. Sitemap
where all the pages are available. this is usefull for both visitors & search engines.
4. Hosting
Register a domain is called Hosting
5. Link Hierarchy
Links availabe by categorise and also it show in urls(ex:-http://www.dmoz.org/Business/Business_and_Society/)
6. Link Buying= paid Link called as link buying
7. LSI=Latent Semantic Indexing
those have more knowlege in LSI , he/she will confortable to write web content or its called as SEO friendly content
8. Phrase Based Indexing and Retrieval
Google index any page in phase by phrase is called Phrase Based Indexing And when it visit one page again & again is called Retrieval(ex: cnn.com & other news site)
9.No follow-Links
by using "Nofollow" tag search engine never crawl that link.its called No follow-Links
10. META tags
it is important for search engines(all tag of source page is called meta tag)
11.Web 2.0 technologies
All Social media & Social networking work included. Like SMO
12.Robots.txt
one of on-page element. It is usefull for SEO
ex.http://www.makerank.com/robots.txt
13.XML sitemaps
One of onpage element. All page of a site are shown in a page,if the sitemap.xml page will available. easy to crawl search enginee.
14.10 “on page" elements
1.Head(H1,h2,h3...h6)
2.Title
3.Meta descriptions
4.Meta keywords
5.Alt tag
6.Table
7.Break
8.paragraph
9.Body
10.Text
15.Google Index
when google crawler crawl a website , that is called google index
16.Who is Matt Cutts?
Google spam head & google engineer.
17.Crawler/Spider
A software who visit every sites then the result will display on search eninges. Besically search enginees are use this software
18.Content Spinning - Edited web Content
19.Sub domain with an example - xyz.example.com
20. Keyword Density
It is measure of the number of repititions of keyword on a webpage.
21. Web Content
A type of content which is used in every website's every page.
22. Which Meta tag use for crawling image?
Alt tag
23. Title tag
Title tags are a recognized HTML element that create the title of the web page. The title tag generally has a direct connection to the most important keywords on the website or the entire concept of the website
24. Google base
Google Base is an online database provided by Google into which any user can add almost any type of content, such as text, images, and structured information in formats like XML, PDF, Excel, RTF, WordPerfect.
25. Analytics
A program used to gather and analyse data about how a website is being used by visitors.
26. SERP rank
After searching anything in Search Engine's, which result shown in SERP(Search Engine Result Page) by which order thar is called SERP Rank
27. Google Analytics
It is a free service offered by Google that generates detailed statistics about the visitors to a website. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc.
28. AdWords
Adwords is the name of Google's CPC(Cost per Click) program for web advertisers.Advertisers pay Google for this service, and Google shares this revenue with the other website owners who publish these ads.
29.Blogging & Blog promotion
Blogging - It is a very popular online activity.A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics, video etc...
Blog promotion - how to optimise your web blog is called Blog promotion
30.Bigdaddy – Answer must be SEO
A test data center used by Google to preview algorithm changes. This information was made public around November of 2005 by Matt Cutts and allowed marketers to preview upcoming SERP’s.
31.Doorway Page
A page usually outside the navigational structure of the parent site.
32. Spam
A collection of unsolicited bulk electronic messages
33. Cloaking
Cloaking is a violation of the Terms of Service of just about every search engine, and will usually get you and your sites banned from the SERPS
34. Blackhat SEO
It can be considered any technique or practice that illegitimately boosts a website's ranking within search results.
35. Affiliate marketing
A marketing technique that uses affiliates in order to generate leads.
36. Wikipedia
Wikipedia is an online resource that is written by its users. Thus, anyone who has access to a computer can write or edit an article on wikipedia. Because people can interject their opinions or rumors into seemingly factual articles, the information in wikipedia may be highly suspec
37. Google Founders
Sergey Brin and Larry Page
38. Search Volume
volume of search term(like: Keywords)
39. Micro blogging- Small personal conent (like: your opinion, Comment, Reviews etc.)
40. Keyword proximity
Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are the better.
41. Calculate without using Calculator (2 times 6, divided by 3, squared=?)
search in google ((6*2)/3)^2
42. Hidden text
Hidden text is on of blackhat seo technic & it is textual content which your visitors cannot see, but which is still readable by the search engines.
43. What is the easiest way to get a list of definitions for a word?
Define:example
44. Hilltop – Answer must be SEO
An old and often contested algorithm that calculates PageRank based on expert documents and topical relevancy. The theory behind it was to decrease the possibility of manipulation from buying high PR links from off topic pages.
45. Fritz Lanman ?
Director of microsoft office
46. Domain Age
The age of the websites. Means how long before its created & when it expired
47. Chief rivals of Google in search world?
Yahoo
48. Long tail keywords
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling.
49. RSS feeds
(Really Simple Syndication or Rich Site Summary feed) provides summaries of web content in a simple format. It is available through an RSS feed reader, or through some browsers.
50. Webmaster tool
Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google.
51. Canonical Issue
Same page(result) are showing in two different URLs.(like: http://www.anippe.com/ & http://www.anippe.com/index.html)
52. Breadcrumb
A row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page
53. Keyword Stuffing
Excessive reuse of the same keyword on too many web pages within the same site.(eg: to,is etc.)
54. Google Spam
is effective in page rank.If any site arrested by google , using blackhat tachnic google will penalty that site is spam means whatever before its(site) page rank but after spam its showing NA.
55. Google Sandbox
Before Spam the site will be in where that is called Google Sandbox.It is a theory about a filter that Google applies
56. CNN
Cable news network founded in 1980. Its a news site(http://www.cnn.com)
57. Google crawler name?
Google Bot
58. Snippet
Snapshot of a webpage.Text displayed beneath the title of a corresponding web page on the search results
pages of a search engine.
59. IP(Internet Protocol)
An address on the Internet that indicates the location of a computer or network.
60. 404 Error
An HTTP status code that means the server could not find the web page requested by the browser.
61. Twitter
Micro-blogging service that allows people to type in short messages or status updates.
62. CMS
A software solution used to create, maintain and control a website.
63. Command to retrieve index data of a webpage
site:domain name
64. Viral marketing
Marketing technique that induces Web sites or users to pass on a marketing message to other sites or users.
65. Reputation management
Steps taken to decrease the degree of damage caused to the online reputation of a company
66. 500 Error
An HTTP status code that means the server encountered an unexpected condition and can't open the web page
requested by the browser.
67. Internal link
Link pointing to other pages on your site
68. External link
Link leading to content on other sites.
69. Cookie
Small text file transferred to your computer by a web server.
70. Google dance
Change in SERPs caused by an update of the Google database or algorithm.
71.Facebook :
Facebook is a social networking website intended to connect friends, family, and business associates.
72.Link:
It is the connection of two website
73.Back Link:
Backlinks are incoming links to a website or web page.All the inbound links are
called Back link.
74.Visiter:
When a user visit a website for a specific purpose that is called visiter.
75.Traffic:
An amount of data sent or receive by a user from a website for a specific purpose that is called Traffic.
76.Broken links:
The link which is dislike by search engine,or deleted or moved or if the server is down and an Internet link cannot find that is clled broken link.
77. Inbound link
A link to a website from a different site.
78. Outbound Link
A link from your website to a different site.
79. 502 Error code
An HTTP status code that means the server does not support the facility required.
80. IFrame
iframe is an HTML tag that is used to place a "frame", often a picture or graphic, inside of a normal HTML document. iframe was first introduced by Microsoft Internet Explorer and was only available in that browser for a long time but is now supported by almost all visual browsers.
81. PR Passing
One high PR website want to share it's page rang with other is called PR passing
82. Link juice
Link juice is the currency of Google. In other words, it's the secret sauce that allows you to beat your competitors for rankings in Google.
83. Linkfarm
Link farms are sites that link to other with the sole intent of boosting link popularity. Because Google dislikes links between unrelated content.
84. Google adsense
AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites
85. Snizzers
The people that take the time to blog about one's product, or to write reviews or post feedback in forums
are called.
86. Social-networking web site
A social network service focuses on building and reflecting of social networks or social relations among people.
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